Thursday, 19 March 2015

Adidas Support ISIS customisation but not their NAZI heritage

I am currently working on an arts piece using a pair of Adidas trainers as a symbol of branding and consumerism and was looking into their recent exploitation of custom products such as the massive interest in Adidas ardwick that are currently selling on ebay for £750.00 a pair due to their limited nature of only 200 pairs being produced.

I read a blog that said you could customise your own trainers with personalisation of your choice I visited the adidas website and was amazed to find I could customise my ownpair of trainers. I typed in "Artist"  which was allowed and is what I needed adding for my project but was then interested in other words..... I wasn't surprised to find the obvious expletives banned or forbidden I wasn't even surprised to find "Nazi" forbidden even though most brands want to exploit their cultural legacy - With the rise of Adolf Hitler in the 1930s, both Dassler brothers joined the Nazi Party, with Rudolf (PUMA founder) reputed as being the more ardent National Socialist.[1] Rudolf was drafted, and later captured, while Adi  (ADIDAS founder) stayed behind to produce boots for the Wehrmacht the united arm forces of germany. 

Then mischevious me typed in "Jew" also banned and"Christian" (not enough words to ban and "Muslim" banned "GOD" banned "ALLAH" banned - but not ISIS - you will be pleased to know that aspirational members of ISIS can still have their very own trainers and clothing personalised in the name of their cause.

 So well done Adidas for missing that one and also for protecting your rich and cultural heritage.